ActiveCampaign – AI meets Email Marketing and CRM Powerful features.

ActiveCampaign is a comprehensive email marketing and customer relationship management (CRM) platform powered by artificial intelligence. It provides businesses with tools for every stage of the customer journey, from email marketing and segmentation to CRM and sales automation. With features such as predictive sending and dynamic content, as well as the use of machine learning to help businesses make informed decisions and engage with their customers more effectively.

It has access to over 850 Integrations with Social Media, E Commerce, Email Marketing and CRM Platforms. The suite of powerful marketing tools are complemented by SMS integration and over 150 Email templates and newsletters to keep your customers engaged and not miss any sales.

Overall rating: 8.7/10
Ease of Use: 8.7/10
Integrations: 9.6/10
Functionality/Tools: 9.3/10
Pricing: 7.2/10
Starts at - $29/month.
Model - Pay per User / per Month.

Complex suite of features for any Email Marketing Requirements

Over 850 Integrations with a range of platforms

Drag-and-drop design for email creation

Over 150 Email and Newsletter templates

Can integrate SMS Marketing and CRM Features


High price for a relatively low number of contacts

No landing pages with the Lite Package

Limited Integrations with the Lite Package

  • Email marketing functionality and segmentation
  • CRM and sales automation and pipeline automation
  • Split testing, predictive sending, and predictive content based on your customer behaviors
  • Machine learning to improve decision-making
  • Automation tools, including segmentation and dynamic content
  • 850 Integrations with popular platforms in E Commerce, Social Media, SMS and beyond
  • Over 150 Email and Newsletter templates
  • In Depth Analytics and Custom reports
  • Large Knowledge base, community support and 24/7 customer service

Tech Pilot’s Verdict on ActiveCampaign AI Email Marketing tool

ActiveCampaign is a powerful platform  that integrates the best features of email marketing and CRM. We appreciate its distinctive capabilities, such as automated email scheduling and SMS marketing, as well as its competence in standard tools like marketing automation and email design.

However, the platform’s major drawback is its relatively high cost. For a modest number of contacts, an Plus or Professional plan can cost hundreds of dollars per month and access to full suite of features if granted only with the high tier plans. This is a complex AI Tool for Marketing that must be used at its full potential in order to offer the best value for money.

To learn more about AI Email Marketing and stay ahead of the curve with the latest AI Tools for business and latest Artificial Intelligence trends of 2023, check our blog or LinkedIn Page.

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