Marketers and those in marketing departments are juggling many balls and wearing many hats.
Creating engaging content, analyzing data, and staying ahead of the curve are all very time-consuming tasks.
You’ve already seen the rise of AI and everything it promises to do, but there’s an issue.
The market has become so flooded with “information”, tools, apps, platforms, and solutions that it’s now easier to get bogged down and stuck with what’s available than to sit and do the task you were trying to speed up or improve. This guide is here to help.
I’m walking you through the marketing-specific AI tools you should know and how to make the most of their offers.
Most notably, we’re breaking down Generative AI vs. Predictive AI – two powerful technologies transforming the marketing landscape – and together, they can unlock a whole new level of success for your business. Let’s get into it.
Source: Image by Freepik
Generative AI is like the creative artist of the AI world. It uses complex algorithms to create new content, from stunning visuals and captivating videos to compelling copy that practically writes itself.
It takes all the information it’s been fed and creates the most statistically accurate result based on the prompt it’s trying to achieve, as set by you.
For example, if you write 2 + 2 = ? it’ll always give you four since that’s statistically the answer it’s seen everywhere. It’s not a calculator. It’s the same as if you wrote, “The quick brown fox jumps over the….”
It’ll always give you “Lazy dog” because that’s statistically the most probable. However, if you asked for a creative ending to that sentence, it’d provide you with something else.
Predictive AI, on the other hand, is the master of foresight.
It analyzes mountains of data to predict future trends, anticipate customer behavior, and help you make data-driven decisions that hit the mark.
You could treat generative AI as your creative assistant, whereas predictive AI focuses more on using data for administrative and decision-making purposes. Combining both allows you to enjoy the best of both worlds.
How often have you stared at a blank screen, the cursor blinking mockingly as you struggle to create fresh, engaging content? Generative AI can help speed up the process.
It should not 100% do the job for you. Anyone can prompt an AI and produce something. You need to learn how to prompt and get the creativity flowing that can help you create value and fit-for-purpose media.
And it’s being used for everything: from generating copy for your products, pages, and social media to images for your website, company headshots, ads, and everything in between.
One of the most exciting aspects of Generative AI is its versatility. It can be used to create a wide range of content, including:
While Generative AI is a powerful tool in its own right, the best results are obtained when using an “expert in the loop” approach—or having a human and AI work together.
By merging manual efforts with AI capabilities, you can achieve:
Again, Generative AI is not about replacing human creativity but amplifying it. By embracing this powerful technology, you can unlock new levels of creative expression and achieve marketing success.
The world of Generative AI is moving at lightning speed! New trends and innovations are popping up every day, and it’s crucial to stay ahead of the curve if you want to harness the full potential of this game-changing technology.
Source: Image by Freepik
Remember the days of generic marketing campaigns that blasted the same message to everyone? Those days are long gone.
Today’s consumers crave personalized experiences, and Generative AI is making it easier than ever to deliver them.
By analyzing vast amounts of data, Generative AI can create highly targeted content that resonates with individual customers personally.
Imagine sending emails that address customers by name, recommend products based on their past purchases, and even adapt the tone and style of the message to their preferences.
That’s what hyper-personalization can achieve.
Generative AI is not just about personalizing existing content; it’s also about creating entirely new content from scratch.
From blog posts and articles to social media updates and marketing materials, Generative AI can generate various informative and engaging content formats.
With tools like Freepik’s AI Image Generator and image upscaler, you can create stunning visuals that capture attention and enhance your content.
Prepare for a world where the lines between reality and fiction become increasingly blurred.
Synthetic media, also known as AI-generated media, is a rapidly growing trend that uses Generative AI to create realistic but artificial content, such as images, videos, and even voices.
Imagine creating a marketing campaign featuring a virtual spokesperson who looks and sounds like a real person but is entirely generated by AI.
The possibilities are endless, and the potential impact on marketing is immense.
In the past, AI was often seen as a complex and expensive technology accessible only to large corporations with deep pockets.
But that’s changing rapidly.
Generative AI tools are becoming increasingly user-friendly and affordable, making them accessible to businesses of all sizes.
This democratization of AI empowers small businesses and individuals to leverage the power of Generative AI to create compelling content, automate tasks, and achieve their marketing goals.
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In the early days of marketing, marketing teams had to guess which moves to make.
Sure, more experienced agents had ideas of what worked and what didn’t, but a ton of time and resources had to be spent figuring out what people wanted, how they thought, and what efforts would work.
David Ogilvy, considered one of advertising’s greatest icons, said he spent about 80% of his time researching, reading, and commissioning surveys for his clients and only 20% of this time writing ads.
Whether an ad would work is still a shot in the dark. Sometimes, ads were launched that suffered severe backlash because the advertisers were just out of touch.
Pepsi ad, anyone?
We’re still using the same mindset, but getting the data to use is much simpler, more accessible, and more catered to your business and audience than ever before.
Simply feed in your available data (or data from a study, industry dataset, or Ahrefs spreadsheet), and you’ll see a prediction of whatever you want to know from this data.
All the hidden patterns and insights enable you to make data-driven decisions that drive results.
Predictive AI offers a range of benefits for marketers, including:
These are benefits plenty of companies are already experiencing.
As Predictive AI continues evolving, we expect to see even more sophisticated applications that further enhance marketing efforts.
From predicting customer sentiment to automating complex marketing tasks, Predictive AI is poised to revolutionize how we connect with customers and achieve marketing success.
In many respects, it’s still early days, but it’s advancing steadily.
Source: Image by Freepik
So, these two AI powers are brought together. What does this look like for you?
Well, they complement each other well.
As a marketer, Generative AI fuels your creative engine, generating fresh ideas and content that captivate your audience.
Predictive AI, on the other hand, provides the data-driven insights you need to steer your strategy in the right direction and ensure your creative efforts hit the mark.
Here are a few examples of how businesses are leveraging this powerful duo:
Of course, as Generative AI and Predictive AI continue to evolve, their combined potential will only grow stronger.
That’s why it pays to get involved and start learning the process now. The sooner you can develop your skills and build your tech stack, the more capable you’ll be as this technology becomes increasingly integrated into the marketing industry.
Then, you’ll be able to out market your competition, stay ahead of the curve, and stay successful.