Lovart AI – Your AI Design Partner
Lovart AI is a conversational design agent that enables users to generate and edit a vast range of creative assets on a single, collaborative canvas. Lovart AI disrupts traditional design methods by automating low-level creative tasks, such as building brand kits or storyboarding videos, allowing users to move from a simple text prompt to a full suite of assets in minutes. It functions as a 24/7 creative partner, streamlining ideation, generation, and refinement into one seamless process.
This generative AI design tool is built for a wide audience, including graphic designers, marketers, startup founders, and content agencies. Its primary value proposition is its ability to replace a fragmented, multi-tool workflow with a unified, AI-powered creative environment.
Developed by the tech firm Liblib and founded in 2024 by Haofan Frank Wang, Elena Leung, and Melvin Chen, Lovart AI is an unfunded startup currently in a private beta phase, with a public launch anticipated for late July 2025.
Best Use Cases for Lovart AI
- Design Agencies: An agency can accelerate project kickoff and prototyping. Instead of spending hours on initial mood boards and concepts, designers can use Lovart AI as a brainstorming partner to generate multiple distinct creative directions for a client, presenting a wide range of high-fidelity options within the first meeting.
- Startup Founders & Entrepreneurs: A founder can generate a complete brand identity from a single idea. Lovart AI takes a text brief describing the company’s mission and produces a logo, color palette, typography, social media templates, and even website mockups, providing a professional branding foundation without the cost of an agency.
- Marketing Professionals: A marketing manager can rapidly create a multi-channel campaign. For example, they can prompt Lovart AI to produce a short promotional video for a new product, and the tool will generate a script, storyboard, voiceover, and final video, along with matching static ads for social media and display networks.
- Content Creators & Social Media Managers: A creator can quickly overcome creative blocks and scale content production. They can use Lovart AI to generate a series of visually consistent infographics or carousels while maintaining a high output of quality content with minimal effort.
Our Expert Rating
Pricing
Starts at: $15/month
Model: Pay per Credits
All-in-One Canvas: Lovart AI integrates image generation, video creation, and layout design into one unified space. This eliminates the need to switch tabs or apps.
Conversational Design Agent: You can use natural language to brief it, and it will generate assets, make smart suggestions, and allow for granular refinements.
Drastic Time Reduction: It automates time-consuming tasks. Generate entire brand kits or video storyboards in minutes, a process that would normally take weeks.
High-Quality, Multi-Format Output: Lovart AI leverages multiple best-in-class AI models (like GPT-4o, Flux, and Kling) to produce a wide array of high-quality assets, from logos and illustrations to full HD videos.
Intuitive Layered Editing: Unlike many prompt-to-image generators, Lovart provides a familiar, Photoshop-like layered canvas. This gives you precise control to edit and refine every element the AI generates.
Accessible to Non-Designers: The conversational interface empowers users without technical design skills to create professional-grade marketing materials and brand assets.
Generous Free Tier: The free "Hobby" plan includes a substantial number of credits, allowing users to thoroughly test the platform’s core capabilities before committing to a paid plan.
Commercial Use License: All paid plans include a commercial license, making it a viable tool for professional projects and client work.
Beta Stage Product: As a tool in beta, some outputs may have flaws. Users may encounter occasional bugs, text errors, or design elements that require manual correction.
Credit-Based Consumption: The pricing model is based on credits. Heavy users or agencies producing high volumes of content may find themselves running through credits quickly, potentially increasing costs.
Limited Third-Party Integrations: While it integrates a few AI models internally, it currently lacks expanded range of image and videos generators.
- Human + AI Collaborative Canvas: An infinite canvas that serves as a central workspace for generating, editing, and organizing all AI-created assets for a project.
- Conversational Design Agent: An AI partner that understands complex text prompts and manages the entire creative process from brief to final asset delivery.
- Multi-Model AI Integration: Unifies leading generative models for text, image, video, and 3D into a single interface, ensuring high-quality output for any task.
- One-Prompt Asset Suite: The ability to generate a complete set of related materials (e.g., logo, brand guide, mockups) from a single, comprehensive prompt.
- Video Generation & Storyboarding: Creates full videos from text, including scripting, storyboarding, scene generation, voiceovers, and background music.
- Brand Kit Generator: Automatically produces a full brand identity, including logos, color palettes, typography, and application mockups.
- Photoshop-like Layer Control: Provides granular control over generated assets, allowing users to select, move, and edit individual layers.
- Multi-Format Export: Supports exporting designs in various formats compatible with professional software like Adobe Photoshop and Figma.
- Smart Suggestions: The AI proactively offers creative suggestions and variations to help users refine their designs and overcome creative blocks.
- Illustration & Infographic Creator: Generates complex illustrations and data-driven infographics based on simple text descriptions.
Briefing
Design Kit
Menu design
Frequently Asked Questions
-
What is Lovart AI?
Lovart AI is a conversational design platform that uses artificial intelligence to help users create, edit, and scale visual content like logos, videos, and illustrations on a single canvas. -
Who is Lovart AI for?
Lovart AI targets a broad audience, including marketers, graphic designers, startup founders, content creators, and agencies who need to produce high-quality creative assets quickly. -
Is Lovart AI free to use?
Yes, Lovart AI offers a free “Hobby” plan that includes 500 monthly credits, making it accessible for anyone to try. It also has several paid subscription plans for more frequent users. -
How does Lovart AI compare to Midjourney?
Lovart AI is an all-in-one design platform, whereas Midjourney is a specialized AI image generator. While Midjourney excels at producing artistic still images, Lovart AI can generate videos, brand kits, and layouts and offers an interactive editing canvas. -
What are the main limitations of Lovart AI?
The primary limitations are its current beta status, which means some outputs may require manual polish, and its credit-based system, which could be costly for very high-volume users. Access is also currently limited to a waitlist. -
Can I use the designs for commercial purposes?
Yes, all of Lovart AI’s paid plans include a commercial license, granting you the rights to use the generated assets for business and client projects.
Tech Pilot’s Verdict on Lovart AI
My goal in reviewing Lovart AI was to move beyond the feature list and see if its “conversational design agent” could handle a real-world branding project from concept to specific assets. For this, I decided to invent a business: “Banh Mi Bizz,” a new Vietnamese cafe, and tasked Lovart with creating its entire visual identity.
First, I gave Lovart a simple prompt: “Create the full marketing materials to design directions for a Vietnamese cafe called Banh Mi Bizz. The design direction should be ‘Modern luxe’—a refined blend of Vietnam’s timeless charm and modern minimalism, executed in an indulgent red-gold-black palette.” The AI immediately got to work, and as shown in the screenshots, it established the design guidance and began executing.
The initial output was stunningly comprehensive. In minutes, it generated a full “Banh Mi Bizz Brand Guidelines Document,” showcasing a cohesive set of assets. This included logo applications, color palettes, and mockups of menus, business cards, and product packaging. The AI didn’t just create random images; it produced a strategic, unified brand system that perfectly matched the “luxe heritage” feel. The quality of the mockups gave an immediate, tangible sense of what the brand would look like in the real world.
Next, I drilled down to test its ability to create a specific, functional asset. I prompted it to design a menu. The result, as seen in the provided image, was a beautifully designed, two-panel menu. It correctly incorporated the brand’s typography and color scheme, featured a clean layout with clear pricing, and even included small, elegant icons. Critically, it correctly rendered the Vietnamese diacritics in “BÁNH MÌ,” a small but crucial detail that many design tools get wrong. Following this, the AI agent demonstrated its proactive nature, asking, “I’ve created the menu design for Banh Mi Bizz. Would you like me to create any other marketing materials for your brand?” and provided a list of smart options like brand stationery and environmental signage.
This conversational, iterative workflow is precisely what sets Lovart AI apart. It’s not just executing commands; it’s anticipating project needs.
You can reiterate, ask for edits, color changes and other fixes – we have only tested briefly the capabilities of Lovart AI. Yet, a skilled designer it could get a lot more value out of it.
Top Alternatives to Lovart AI
-
Adobe Firefly: Adobe Firefly is a powerful generative AI tool deeply embedded within the Creative Cloud ecosystem. It excels at creating commercially safe images and integrating them directly into professional workflows in Photoshop and Illustrator. Firefly is the better choice for professional designers who already live and breathe Adobe products and need a reliable, integrated AI assistant rather than a standalone, all-in-one platform. Its strength is its seamless workflow integration, but it lacks Lovart’s conversational, project-based approach.
-
Canva: Canva is the king of accessible, template-based design and has integrated its own “Magic Studio” AI features. It allows users to generate images, write copy, and create presentations with ease. Canva is the ideal choice for non-designers, educators, or small businesses who prioritize simplicity and a vast library of templates over the advanced generative power of Lovart. While Canva’s AI is a helpful feature, Lovart AI is a more powerful, AI-native platform for creating original content from scratch.
-
Midjourney: Midjourney is a specialized AI image generator renowned for its ability to produce the highest quality, most artistic, and aesthetically complex still images on the market. It is the best tool for artists, illustrators, and concept designers whose primary need is best-in-class image generation. However, it is a single-purpose tool. Midjourney cannot create videos, brand kits, or interactive layouts, making Lovart AI the superior choice for users who need a versatile, multi-format creative partner.
Final Verdict
After putting Lovart AI through the “Banh Mi Bizz” case study, my conclusion is clear: this tool is a legitimate help. It’s not just a feature or a gimmick; it’s a fundamental shift in how creative work can be approached. The learning curve is virtually zero because you direct it through conversation, and the value delivered for the cost of credits is immense compared to traditional design timelines and expenses.
Lovart AI proved it could understand and execute a nuanced creative vision, generate a cohesive brand system, and then produce specific, high-quality marketing assets with minimal input. It successfully took a project from a simple idea to 90% completion with incredible speed. For entrepreneurs needing to launch a brand, marketers needing to build a campaign, or designers needing to accelerate their ideation process, Lovart AI is an indispensable partner. It is, without a doubt, one of the most powerful and practical generative AI tools on the market today. Moreover, it’s actually truly agentic, not just an AI tool!