Best AI Tools for Business: Kick-Starting Your Startup’s Marketing Campaigns

Launching a startup is no easy feat. With limited resources, a small team, a plethora of tasks to manage, and the characteristic “do-it-yourself” mindset, startup founders often find themselves in a daunting labyrinth of responsibilities. Let’s dig into some of the best AI tools for business and start with a key aspect that can make Best AI Tools for Business: Kick-Starting Your Startup’s Marketing Campaigns
Post Was Updated: March 28, 2024

Launching a startup is no easy feat. With limited resources, a small team, a plethora of tasks to manage, and the characteristic “do-it-yourself” mindset, startup founders often find themselves in a daunting labyrinth of responsibilities. Let’s dig into some of the best AI tools for business and start with a key aspect that can make or break a startup, which is marketing.

However, thanks to the advent of Generative AI, there are numerous Artificial Intelligence -powered tools available that can streamline marketing operations, amplify your startup’s visibility, and significantly boost productivity.

The Need for AI Tools in Marketing

The world of marketing is vast, complex, and ever-changing. To stay ahead in this competitive arena, startups must be creative, agile, and efficient. But how can a small team with a multitude of tasks juggle effective marketing? The answer lies in harnessing the power of AI. AI tools in marketing can automate routine tasks, provide insightful analytics, create captivating content, and much more, helping startups to maximize their resources and scale their efforts effectively.

Canva AI – A must have AI Design website for crafting stunning visuals

One of the fundamental aspects of any marketing campaign is design. Visual content, be it on your website, social media channels, or promotional materials, needs to be captivating and in line with your brand identity. Canva AI simplifies this process, offering AI-powered design suggestions that can create stunning graphics even if you’re not a professional designer.

Canva Magic Design
Overall rating: 9.225/10
Ease of Use: 9.1/10
Integrations: 9.2/10
Functionality/Tools: 9.4/10
Pricing: 9.2/10
Starts at - $7/month.
Model - Pay per Month.

Enhances productivity: Canva's AI tools streamline the design process, saving time and effort for content creators.

Versatile applications: From social media graphics to presentations and flyers, Canva's AI-powered features cater to diverse project needs.

Improved accessibility: Alt Text support ensures inclusivity by providing extra context for images and elements.

Brand consistency: The new Brand Hub allows teams to effortlessly stay on-brand with centralized assets, templates, and design guidelines.

User-friendly interface: Canva's intuitive platform makes it easy for anyone to create professional-looking designs, even without prior design experience.


Feature overload: With numerous AI-powered tools, it may take some time to explore and fully utilize the vast range of features.

Slight learning curve: While Canva is user-friendly, beginners may require some time to get accustomed to the platform's functionalities.

Canva Magic Design screenshot #1 Canva AI homepage

Canva Magic Design screenshot #2 Canva Visual Suite
  • Assistant: Search for design elements, receive quick access to features, and get recommendations on graphics and styles that complement your designs.
  • Magic Write: Canva’s AI-powered copywriting assistant, now available across all project types, provides smart suggestions for website copy, presentation summaries, and more in 18 different languages.
  • Magic Design: Upload an image and choose from a curated selection of personalized templates, making customization a breeze.
  • Magic Edit: Add or replace elements within an image effortlessly, simply describe what you need and let the magic happen.
  • Beat Sync: Automatically match video footage with a soundtrack of your choice.
  • Translate: Instantly translate text in designs to over 100 different languages.

Find out other AI Design tools that can come in useful to kickstart your marketing campaigns here.

QuillBot Paraphrasing tool to find the right angle for your written communication

Quality content is the backbone of successful marketing. However, crafting engaging and grammatically correct copy can be time-consuming. QuillBot is an AI writing assistant that can generate high-quality content, whether it’s for blog posts, product descriptions, or social media ads. This tool allows startups to maintain a consistent and effective content marketing strategy without having to hire an expensive team of writers.

QuillBot Paraphrasing
Overall rating: 8.5/10
Ease of Use: 9/10
Integrations: 8/10
Functionality/Tools: 9/10
Pricing: 8/10
Starts at - $4.2/month.
Model - Pay per User / Per Month.

The tool offers an intuitive and user-friendly interface that makes it easy for users to create high-quality content quickly and efficiently.

The tool's multiple rewriting modes and adjustable level of rewriting provide users with a high degree of flexibility and customization.

The built-in thesaurus and language options help users create more diverse and engaging content.

It has an option to integrate with other tools like Microsoft Word and Google Docs.


The tool has only 125 Words in Free mode and requires a subscription to access all its features.

Some users have reported that the tool's output is not always 100% accurate and may require further editing.

  • QuillBot has a user-friendly interface that makes it easy for users to get started with the tool.
  • The paraphrasing tool offers multiple modes of rewriting text, including Standard, Fluency, Creative, Shorten, and Expand.
  • The built-in thesaurus helps users find synonyms and related words to make their content more diverse and engaging.
  • QuillBot has an option to adjust the level of rewriting, from simple sentence rephrasing to complete paragraph rewriting, depending on the user’s needs.
  • The tool can generate content in multiple languages, including English, Spanish, French, German, Italian, Portuguese, and Dutch.

Other suggested Quillbot Alternative is Writesonic to create captions for a range of copywriting needs. Check our full article about AI Copywriting tools for startups.

Pictory.AI – AI Video generator using a large library of stock footage

Video content is an increasingly powerful medium in marketing. But video production can often be costly and complicated. Pictory.AI is an AI tool that allows you to create and edit marketing videos quickly and effectively. With an easy-to-use interface, startups can create engaging videos without any professional videography skills.

Overall rating: 9.1/10
Ease of Use: 9.6/10
Integrations: 8.5/10
Functionality/Tools: 9.2/10
Pricing: 9.1/10
Starts at - $19/month.
Model - Pay per User/Videos.

Really simple to use and intuitive Video Editing, no technical skills required

Subtitles done by AI, extremely accurate and well timed

Massive time saver

Trial gives good try out of the tool

Great libraries


Support is not very responsive

Some features, doesn't have consistency

Voice to text could be improved

Rendering is quite slow

Pictory.AI screenshot #1 Pictory.AI Functions

Main Benefits of Pictory.AI

  • Saves Time and Effort: Pictory.AI can significantly reduce the time and effort required to create high-quality video content. With its AI-powered features, you can quickly and easily convert text-based content into engaging videos without the need for extensive editing skills or equipment.
  • Increases Engagement: Video content is more engaging and shareable than other forms of content. By using Pictory.AI to create visually stunning videos, you can increase engagement with your audience and keep them interested in your message.
  • Improves Reach: Video content can help you reach a wider audience on social media platforms and other online channels. By using Pictory.AI to create high-quality videos, you can increase your brand’s visibility and attract more viewers to your content.
  • Enhances Brand Image: By creating polished, professional-looking videos with Pictory.AI, you can enhance your brand’s image and reputation. Videos are an effective way to showcase your brand’s personality and values, and can help you establish a stronger connection with your audience.
  • Cost-Effective: Pictory.AI’s affordable pricing plans make it an accessible tool for businesses and individuals looking to create high-quality video content on a budget. By using Pictory.AI, you can save money on expensive video production equipment and services.

InVideo – AI-powered software for creating product videos

In addition to Pictory.AI, InVideo is another powerful tool for creating product videos. This AI-powered platform provides templates, pre-designed elements, and easy editing tools, enabling startups to produce professional-grade videos in-house. InVideo can revolutionize how you present your products, driving higher engagement and conversion rates.

Overall rating: 8.525/10
Ease of Use: 9.1/10
Integrations: 7.8/10
Functionality/Tools: 8.7/10
Pricing: 8.5/10
Starts at - $15/month.
Model - Pay per Month.

Easy to use interface and simple layout

Large range of templates to choose from for drag and drop video creation

Great for product ads and social media content

Offers a 7-day money back guarantee

Offers text to speech automated voice over


Text-to-video AI function can be quite random and requires a lot of manual editing

Business plan only allow usage of 10 InStock Videos

No automatic caption or subtitles feature for video editing

InVideo screenshot #1 Create new video

  • AI Powered Text to Video Creation
  • Multi-layered Editing: InVideo allows you to work with multiple layers of video, enabling you to create complex compositions.
  • Attractive Templates: The software provides a large selection of attractive templates that can be customized according to your needs.
  • Export Options: With the paid plans, you can export your videos without watermarks and in HD quality.
  • Stock Media Libraries: The Business and Unlimited plans grant access to stock photo and stock video libraries.
  • Collaborative Features: InVideo is designed to facilitate online collaboration, allowing multiple team members to work on the same project.
  • User-Friendly Interface: The interface is clean, well-organized, and easy to understand.
  • Drag-and-Drop Editing: Video editing in InVideo involves a simple drag-and-drop process, making it intuitive and user-friendly.

Warmer AI – Craft effective Emails and increase the opening rates

One of the most traditional forms of marketing, email, remains an effective strategy even today. However, cold emailing can be a hit-or-miss strategy. Enter Warmer AI, an AI tool that optimizes your cold email outreach. It personalizes your emails based on the recipient’s data, ensuring higher open rates and conversions.

Warmer AI
Overall rating: 8.6/10
Ease of Use: 9/10
Integrations: 8.6/10
Functionality/Tools: 8.8/10
Pricing: 8/10
Starts at - $59/month.
Model - Pay per Credit.

Saves significant time by automating email personalization

Increases response and conversion rates

Offers customizable templates and flexible customization options

Delivers fast and accurate email personalization

Easily integrates with other platforms and systems


Relies heavily on the availability and quality of online data

May not accurately capture the nuances of human communication

Requires manual review and editing of the generated emails to ensure accuracy

The price per lead is higher than other alternatives

Warmer AI screenshot #1 Homepage

Warmer AI screenshot #2 Identity
  • AI-Powered Personalization: With its sophisticated integration of Natural Language Processing and Machine Learning, Warmer AI crafts engaging emails, matching the tone and style of your recipients.
  • Customizable Templates: Whether it’s for booking a meeting, driving traffic, or promoting a service, this AI business tool provides a plethora of templates to cater to various email objectives.
  • Multiple Data Sources: Warmer AI pulls data from diverse sources – LinkedIn profiles, website URLs, or CSV files – to create detailed and versatile personalization.
  • Email Preview & Editing: Preview and edit them before hitting send, and align your messages perfectly with your brand voice and goals.
  • Support: The tool provides robust support and documentation resources, including a comprehensive help center with FAQs, guides, tutorials, videos, and blogs.
  • Integrations: It offering cross-device compatibility and it smoothly integrates with Mailshake, Lemlist, Outreach,, and Woodpecker.

Midjourney – One of the most stunning AI Digital Art Generators

Visual appeal is crucial in marketing campaigns, and nothing grabs attention like stunning digital art. Midjourney is a unique AI tool that helps in creating eye-catching digital art for your marketing campaigns. Be it for your website, promotional material, or social media posts, Midjourney can significantly amplify your visual content’s impact.

Midjourney App
Overall rating: 7.3/10
Ease of Use: 6.0/10
Integrations: 5.0/10
Functionality/Tools: 9.0/10
Pricing: 9.2/10
Starts at - $10/month.
Model - Pay per Images.

Creativity and Quality of generated images is incredible

Can generate high resolution images

Can creates visually stunning characters and designs for various art styles

Very high detailed images and art


It takes time to master the prompts

You cannot update or edit the result

Might be difficult to generate consistent characters across different backgrounds

Discord UX might be a bit complicated

Midjourney App screenshot #1 Midjourney community showcase

Midjourney App screenshot #2 Incredible detailed art generated by Midjourney app

What is Midjourney? And what are the benefits?

  • Leading artificial intelligence program and service that enables you to experiment and create digital art using natural language descriptions, called prompts.
  • Able to create any style, art form, composition, tone, depending on the details of your prompts.
  • High image resolution – It can generate images with resolutions of up to 1,792 x 1,024 pixels.
  • Creativity and level of details are just mind blowing. In second, you get incredible results.
  • A growing community of experts & enthusiasts, its great place to learn, ask questions, and become part of the journey.

Booth.AI – Creating any catchy product photography with AI capabilities

Professional product photography is an essential part of marketing, but arranging product photoshoots can be a costly and time-consuming affair for startups. Booth.AI comes to the rescue here. This AI-powered tool serves as a game-changing background generator for your product images. All you need is a photo of your product, and Booth.AI will generate a professional, high-quality background that aligns with your brand image. This innovative solution not only saves resources but also simplifies the process of creating captivating product imagery for your marketing campaigns.

Uizard – No Code Creation of Websites and Mobile Apps

Website and mobile app development are crucial for startup growth, yet the costs associated or the complexity of coding can present a daunting challenge. Uizard, a creative generative AI business tool provides the means to design stunning websites and mobile apps without any coding knowledge needed. Simply present your vision, and Uizard transforms it into a sophisticated, interactive prototype. This creative aid not only saves valuable time, resources but reduce the need for an in-house IT team.

AI Tools in Marketing – Choose the best AI Tools for business in order to optimize cost and efficiency of a small startup team

In the fast-paced world of startups, efficient and effective marketing can mean the difference between success and failure. By leveraging the power of AI tools for business, startups can significantly streamline their marketing efforts, creating high-quality content, captivating visuals, personalized emails, and much more. It’s time to transform your marketing strategy with AI and watch your venture soar to new heights.

  1. Can AI tools completely replace human input in marketing? While AI tools offer significant benefits, they can’t entirely replace human input. They are meant to complement and augment human efforts, not to completely substitute them.
  2. Are AI tools expensive? The cost of AI tools can vary widely. Some offer free versions with basic features, while others may charge monthly or annually for premium features. It’s advisable to start with a free version or a trial before investing money.
  3. Can small startups also benefit from these AI tools? Absolutely! In fact, AI tools can be particularly beneficial for small startups as they can help streamline operations, save time, and maximize limited resources.
  4. How can AI tools help improve marketing strategies for startups? AI tools can assist in several aspects of marketing, from creating engaging visual content and well-crafted text to automating email outreach and project management. These tools can help startups effectively reach their target audience, boost engagement, and ultimately drive better business results.
  5. Is it challenging to learn to use these AI tools? While there may be a learning curve initially, many AI tools are designed to be user-friendly and often provide tutorials and customer support to assist users. Over time, they can greatly simplify processes and become an integral part of your business operations.

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Editor Mike Paul - Editor
Mike Paul, an authoritative author, specializes in AI tools, Education and Business productivity. With comprehensive knowledge and practical insights, his blog offers credible guidance on the latest advancements. Mike's expertise is evident in his clear and concise writing style, supported by real-world examples and case studies. As a trusted industry voice, he actively engages with professionals, fostering a vibrant community. With meticulous research and fact-checking, Mike ensures accurate and up-to-date information. His blog serves as a reliable resource for leveraging AI tools effectively.