How editable URL QR codes can prevent broken links and lost traffic

Have you recently updated your links, or have your URLs expired and now struggling with broken links and lost traffic? Create Editable URL QR Codes, and you’ll never have to face a similar situation again. These are QR codes in which you can update your links in case they expire, or you need to change them. As a result, you’ll be able to redirect your users from outdated links to existing and active links and allow them to have a seamless experience. Plus, you won’t miss out on any conversion opportunities. 

Key Takeaways

• Editable URL QR Codes Prevent Broken Links – Unlike static QR codes, dynamic QR codes allow businesses to update links in real-time, ensuring users always reach active and relevant pages, preventing lost traffic and frustration.
• Essential for Marketing Campaigns – With QR code scans increasing by 57% globally, editable QR codes provide flexibility in updating promotions, redirecting users, and optimizing marketing efforts without reprinting costs.
• Enhance User Experience and Engagement – Businesses can use dynamic QR codes for interactive campaigns, A/B testing, and targeted promotions while ensuring seamless user navigation to avoid 404 errors.
• Cost-Effective and Trackable – Editable URL QR codes eliminate the need for reprinting marketing materials while offering valuable analytics on scans, user behavior, and engagement metrics.
• Added Security and Flexibility – These QR codes can include password protection for sensitive information and enable real-time edits, making them ideal for businesses looking for secure and adaptable marketing solutions.

All this is important when you are launching a marketing campaign and integrating QR codes, which lead to certain pages on your websites or applications. Research shows that QR codes have become essential in marketing, with 57% of increased scans worldwide.  If you face an issue with your website and there need to be some changes with your link, a static QR code would end up frustrating your users and lead you to lose conversions. However, dynamic or editable URL QR codes would come in handy as they would help you avoid reprinting costs and effort, update the links simply when there’s a need for it, and continue enjoying conversions.

Read further to understand how these editable URL QR codes can help you prevent frustration related to broken links and lost traffic.

Editable URL QR codes: quick understanding

First off, let’s just understand what editable URL QR codes are. These are the ones that, unlike their static counterparts, do not save the actual target data directly within them. This means dynamic URL QR codes carry dynamic quotes or short URLs that you can update in real-time without requiring new prints. This flexibility will allow you, as a business owner or a marketer, to change the direction and destination of your marketing campaigns on the go. Whether you want to switch from one promotional page to another, change the lending page, or update product information, all of this would be possible with editable URL QR codes. Forbes article thus discusses them as game-changers in marketing.

How different businesses can use dynamic QR codes

If you’re a business owner or a marketer looking for tech-savvy QR code techniques to up your marketing game plan, here are some of the ways businesses can use dynamic QR codes:

Redirect outdated links

If your web page moves or you have to change its address during site migrations, instead of losing traffic because of 404 errors, you can simply update the linked destination in the QR code through your editable code management system and make sure every visitor reaches the page that you intend them to reach every time.

Update promotions

You can switch between different promotions easily by using dynamic QR codes. For example, if you have to promote summer sales during the June-July months, consider it done with QR codes. Next, if you want to offer back-to-school deals in August-September, there is no need to go back to reprinting, just update the QR code, and you will be sorted.

A/B testing

Businesses can also perform real-time tests on different landing pages as to what can be linked via the same QR code. This will help you understand which landing page is getting more conversions and promoting more purchasing decisions and optimize your strategy based on these different performance metrics.

Improve customer engagement

You can use dynamic QR code images for more interactive experiences like polls, quizzes, or content that will encourage your users to participate and engage with your website actively. This is a great way when customers are interested in scans. One survey revealed that 92% of senior advertising professionals agree that using QR codes for ad campaigns help them get insights that enable them to conceptualize more targeted and engaging content for their consumers.  

Manage operations effectively

You can also implement contactless payment systems by using dynamic QR codes. In China, over 90% of mobile payments by foreigners now involve scanning through QR codes.

By using all of these capabilities across your marketing channels, both digital as well as physical, you can avoid losing conversions while still ensuring high-quality interactions throughout the different stages of your campaign.

What are the benefits of using editable URL QR codes?

If you’re struggling with broken links and lost traffic, editable URL QR codes can be the ultimate solution for these worries. In addition to that, here are some more benefits that these codes can afford you:

Flexibility in real-time edits

You can update the information stored on these QR codes as many times as you’d like without having to create new prints or designs.

Tracking and analytics

Dynamic URL QR codes can give you insights and scan metrics in real time. You can understand the frequency of scans, location, time, and users who are scanning these QR codes, which will all help you evaluate your marketing campaign.

Cost-effectiveness

Since dynamic URL QR codes would allow you to update the content, there would be no need to reprint QR codes in flyers and other places. This will save both your time and money. Research from NIH shows that cost-effectiveness is one of the primary reasons why QR codes are being used extensively in different fields. 

Improved user experience

Instead of users ending up with frustration because of broken links, dynamic URL QR codes would allow you to offer them relevant content by updating the links automatically.

Password protection

QR code phishing has become a major issue in different industries. So, if you’re sharing some sensitive information via QR codes, you can make sure you allow only authorized access to password prompts and add an additional layer of security through editable URL QR codes.

Actionable steps for redirecting outdated links using dynamic QR codes

If you have to redirect outdated links and avoid losing traffic, here are some steps you can follow while using dynamic QR codes:

• First, make sure you have a dynamic QR code image that you’re using, which allows for updates even after printing.
• Log in to the system or dashboard where you have different QR code images that you created, and click on the one that you want to update.
• Next, edit the existing QR code image by replacing the old URL with a new one, and make sure it’s accurate before you save changes.
• Finally, save the changes so that they can take effect immediately and users can scan them.

Wrap Up!

Overall, by using editable URL QR codes, you can easily prevent broken links and losing traffic, as these will allow you to update the links when you are migrating your website or changing the course of your campaign. Not only that, it will help you improve your marketing processes as well as the experience you are offering to your users.