AI-Powered Commercials: Captivate your audience with character creators & animations

The landscape of business is changing incredibly fast. Artificial Intelligence use cases for marketing, sales, and productivity are well-known and widely discussed across the internet. However, there’s one topic I’d like to shed some light on: the contrast between traditional commercials and AI-generated commercials.

TV and digital advertising videos were once reliant on expensive production crews and celebrity endorsements that could cost millions of dollars. Now, a new wave of technology is ushering in an era of creativity and accessibility, powered by character creators, animation software, and video editing tools. Artificial Intelligence (AI) is empowering businesses of all sizes to craft compelling narratives that resonate with their audience, all without breaking the bank.

Key Takeaways

• AI Commercials: Businesses can now create high-quality commercials using affordable AI tools, leveling the playing field.
• AI Character Creator: Design unique, relatable characters with AI character creators like Rendernet, fostering inclusivity and brand connection.
• Dynamic Vision with Runway ML: Bring your characters and scenes to life with Runway ML’s powerful features, creating dynamic and engaging visuals.
• Set the Mood with AI-Generated Music and Sound: Utilize Udio’s AI-powered music generator to create custom music and sound effects that perfectly complement your visuals.
• Add the Finishing Touches: Rendernet’s lip sync and AI voiceover capabilities ensure natural dialogue and professional narration, completing your polished commercial.

The Rise of AI in Advertising

The advertising industry is no stranger to technological advancements. From the advent of television to the rise of social media, brands have continuously adapted to new platforms and formats. Today, AI is changing the landscape faster than ever, with Hollywood already being swept by mass protests due to jobs replacement.

• According to a recent report by PwC, AI is expected to contribute a staggering $15.7 trillion to the global economy by 2030.
• In the advertising sector, AI is projected to boost productivity by up to 30%, resulting in cost savings and improved campaign performance.

AI’s ability to analyze vast amounts of data, personalize content, and automate repetitive tasks is proving to be a game-changer for marketers. However, the big change also comes to what is being advertised and that are video commercials. AI-powered tools for consistent character creators and animation software are opening up exciting new possibilities for creativity and storytelling.

Let’s look at few examples that broke the internet:

How to build your own AI Commercial from character creation to final result

The Power of AI Character Creators

Characters are the heart and soul of many successful commercials. They give your brand a face, a personality, and a voice that connects with your audience on an emotional level. Traditionally, creating compelling characters required the skills of talented actors, makeup artists, costume creators and a whole army of backstage crew. And let’s be real, some of us look better on camera than in real life, which means there is a whole lot of work there too: post production editing, lighting engineering and so on. But now, thanks to AI character creators like Rendernet, anyone can bring their imagination to life and create the perfect AI characters that resonates with a wide range of audience.

Rendernet: A powerhouse for content creators

Rendernet is an AI-powered creative platform that allows you to design unique, lifelike consistent characters with just a few clicks. With its intuitive interface and powerful features, you can craft characters that embody your brand’s personality and resonate with your target audience.  

• Face Lock: Rendernet’s Face Lock feature ensures your characters maintain a consistent appearance throughout your commercial, building familiarity and trust with viewers.
• Pose Feature: Easily create a wide range of poses and expressions to bring your characters to life and convey emotions effectively.
• Hyper realistic: Rendernet generates images from simple text prompt in a variety of modes and camera settings (e.g. if you prefer a more natural, UGC style commercial – you can opt-in for Iphone mode. Alternatively, select DSLR, Fashion or vintage type of images).
• Video Face Swap: If you have a video inspiration, an action or a video you want to use but replace the actors with your own character, Rendernet provides powerful Face swap capabilities for video.

With Rendernet, you can create a diverse cast of characters that reflect the world around us, fostering inclusivity and representation in your advertising.

From Static to Dynamic: Bring life into your characters with Runway ML

Once you’ve crafted your characters, it’s time to set them in motion. Runway ML claim it provides “tools for human imagination” – Is a multimodal AI platform that helps with video editing and transforming static images into videos with out-of-this world realism.

Moreover, you can edit the visuals by adding camera controls, motion brush and a multitude of styles such as cinematic, animated, cartoons, abstract or hyper realism. The only limitation is your imagination.

It is a bit of a learning curve to really explore the available tools of Runway, and most important, master it. Is a very powerful software that boost impressive AI capabilities and is continuously evolving and improving.

Here is their release video announcement of Gen-3 Model

Setting the Scene: Music and sound effects

Music and sound effects are a must for engaging, powerful commercials. They evoke emotions, set the mood, and enhance the overall impact of your message. Udio, an AI-powered music generator, makes it easy to find the perfect audio elements to complement your visuals.

• Mood-Setting Music: Choose music that aligns with your commercial’s tone and message, whether it’s upbeat and energetic or calming and reflective.
• Impactful Sound Effects: Enhance your visuals with realistic sound effects that grab attention and reinforce key moments.

The Finishing Touches: Lip Sync and Voiceover

No commercial is complete without a voice. Whether it’s a captivating voiceover or realistic character dialogue, Rendernet Narrator features add the final polish to your masterpiece.

• Lip Sync: Rendernet’s advanced lip sync technology ensures that your characters’ mouth movements perfectly match their dialogue, creating a natural and believable performance.
• AI Voiceover: Generate professional-sounding voiceovers in a variety of styles and accents, or even have your characters speak in their own unique voices. The input for lip sync could be from text or audio generated, that would match with the lip movement in the video.

Putting together your AI Commercial

Once you’ve created your characters, animations, music, and voiceovers, it’s time to assemble your commercial. Use a user-friendly video editing software to arrange your scenes, add transitions, and fine-tune the overall flow. One of our favorite option is still Canva for its ease of use and creative templates.

If you are more of a editing pro, you can try Wondershare Filmora, which is packed with AI editing features for post production.

Practical tips to build you AI Commercial

• Keep it concise: Aim for a 15-30 second commercial that delivers a clear and impactful message.
• Tell a story: Engage viewers with a compelling narrative that showcases your product or service in action.
• Focus on visuals: Let your animations and characters do the heavy lifting, minimizing reliance on lengthy dialogue.
• Test and iterate: Gather feedback from your target audience and refine your commercial based on their responses.

Tech Pilot’s Mantra

At Tech Pilot, we believe in empowering individuals and businesses with AI. Our mantra is simple: “Humans with AI will replace the ones without.” That’s why we’re committed to providing you with high-quality guides, articles, and ideas on how to implement artificial intelligence to enhance your life, work, and potentially even your financial situation.

While content creation may not be for everyone, and building quality AI commercials can be challenging, our guide offers a valuable introduction to powerful content creation tools that can streamline the process, from character creation to the final product. However, we acknowledge that the learning curve can be steep. If you’re serious about mastering AI-powered content creation and turning it into a business, dedication is key. Embrace the process of iteration, research, and experimentation. Don’t be afraid to fail, learn from your mistakes, and keep trying!