Apple Unveils Apple Intelligence, iOS 18, and New Era of Personal AI at WWDC 2024

Apple has released their latest creations at the WWDC 2024: Siri with super powers, Apple Intelligence and new OS across the product lines.
Business, Mentorship, and AI Alexi Carmichael - Business, Mentorship, and AI
Post Was Updated: June 13, 2024

CUPERTINO, CA (June 10, 2024) – Apple today set the stage for a transformative leap in personal computing at its annual Worldwide Developers Conference (WWDC), introducing Apple Intelligence, a groundbreaking personal intelligence system designed to redefine how users interact with their devices.

Alongside this significant unveiling, Apple revealed major updates to its operating systems, including iOS 18, iPadOS 18, macOS Sequoia, watchOS 11, and visionOS 2, showcasing a holistic commitment to innovation across its entire product ecosystem.

Apple Intelligence: Empowering Personal Experiences with Advanced AI

At the heart of Apple’s announcements was Apple Intelligence, a system that harnesses the power of generative models and user context to deliver intelligent features and recommendations. Prioritizing on-device processing and data privacy, Apple Intelligence ensures that sensitive user information remains on the device itself, differentiating it from cloud-based AI systems that often raise privacy concerns.

Apple CEO Tim Cook emphasized the company’s commitment to user privacy, stating, “Apple Intelligence is built with privacy from the ground up. It’s personal intelligence, and it’s the next big step for Apple.”

Key Features of Apple Intelligence:

  • More Conversational Siri: Siri receives a significant boost with enhanced natural language understanding, enabling it to handle more complex requests and engage in more natural conversations. With “onscreen awareness,” Siri can understand context and take actions within apps, bridging the gap between voice commands and visual interactions. Users will also have the option to type their requests to Siri.
  • Genmoji: Apple Intelligence introduces “Genmoji,” a new feature that generates custom, AI-powered emojis on the fly. This allows users to express themselves in unique and personalized ways within their messaging conversations.
  • Image Playground: A new feature and dedicated app for iOS 18, Image Playground, leverages AI to generate images based on user prompts. This creative tool will also be accessible to developers through an API, allowing them to integrate image generation capabilities into their apps.
  • Enhanced Photos App: The Photos app gets smarter with AI-powered improvements to object recognition and editing capabilities. Users can now search for specific activities captured in photos, such as “person doing cartwheels,” and utilize features similar to Google’s Magic Eraser to remove unwanted elements from images.
  • ChatGPT Integration (Powered by OpenAI’s GPT-4): Siri will integrate with ChatGPT, allowing users to access the advanced capabilities of OpenAI’s language model. Apple assures users that this integration prioritizes privacy, asking for permission before sending data to OpenAI and ensuring that OpenAI does not store user requests.

iOS 18, iPadOS 18, macOS Sequoia, WatchOS 11, and VisionOS 2: A Comprehensive Update

Apple’s commitment to innovation extends beyond Apple Intelligence, with significant updates across its operating systems:

  • iOS 18: Offers unprecedented customization options for the Home Screen, Lock Screen, and Control Center, a redesigned Photos app, animated text effects for iMessage, and satellite communication in Messages.
  • iPadOS 18: Introduces the Calculator app with Math Notes, empowering users to solve mathematical expressions in their handwriting. Enhancements to handwriting tools in Notes further improve productivity.
  • macOS Sequoia: Bridges the gap between iPhone and Mac with iPhone Mirroring, enabling seamless control and interaction. Safari gains the Highlights feature for streamlined information discovery, and gaming experiences are elevated with Personalized Spatial Audio.
  • watchOS 11: Enhances health and fitness tracking with the new Vitals app, training load measurement, customizable Activity rings, and a Smart Stack for personalized information display.
  • visionOS 2: Expands the capabilities of Apple Vision Pro with the ability to create spatial photos, intuitive hand gestures for navigation, and updates to various apps and features.

Apple’s Vision for the Future of Personal AI


Apple’s announcements at WWDC 2024 paint a compelling picture of a future where AI seamlessly integrates into our daily lives, enhancing productivity, creativity, and communication. By prioritizing user privacy, Apple is establishing itself as a leader in responsible AI development, demonstrating that innovation and security can go hand in hand (Only time will tell, as the developers conferences only allows for fancy claims)

Availability and Future Developments

iOS 18, iPadOS 18, macOS Sequoia, watchOS 11, and tvOS 18 will be available as free software updates this fall. Initially, Apple Intelligence features will be available on iPhone 15 Pro, iPhone 15 Pro Max, and iPads or Macs with M1 or later chips, and only when the language is set to English.

As Apple continues to invest in AI research and development, we can expect further advancements and integrations in the coming years, pushing the boundaries of what’s possible with personal intelligence.

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Business, Mentorship, and AI Alexi Carmichael - Business, Mentorship, and AI
Alexi Carmichael is a tech writer with a special interest in AI's burgeoning role in enhancing the efficiency of American SMEs. With her know-how and experiences, she has since taken on the role of mentor for fellow entrepreneurs striving for digital optimization and transformation. With Tech Pilot, she shares her insights on navigating the complexities of AI and how to leverage its capabilities for business success.