The best AI video creators in 2023

Are you tired of spending hours creating video content for your business or personal brand? Look no further than the top AI video creators of 2023.

Watching videos online is a breeze, but producing high-quality ones is a challenging task. Scriptwriting, footage gathering, and editing require significant time and effort to achieve perfection. However, with the advent of AI video creators, this process has become much easier and faster.

There are numerous AI tools available that can significantly reduce the time it takes to bring your ideas to life in MP4 format. These tools range from intelligent video editing software to generative text-to-video applications. So if you’re looking for ways to streamline your video creation process, look no further than AI video creators.

The best AI video editing software

  • Wondershare Filmora for polishing video with AI tools
  • InVideo – Create stunning product videos in minutes
  • Pictory – Produce engaging videos super easy
  • Synthesia for using digital avatars
  • Lumen5 – The smart way to create viral Videos in 2023

What makes the best AI video creator?

When it comes to video creation, the best AI video creators can help increase your productivity and the value of your content without requiring more time spent on the task. These tools streamline the process from script to final result by providing templates, editing tools that use AI, and shortcuts to refine both audio and video.

This list of AI video creators includes three main categories:

1) Video editors with AI-enhanced editing capabilities designed to speed up the editing process;
2) Text-to-video apps that use generative algorithms to create a video output instantly based on your prompts;
3) Video productivity apps that utilize AI technology to help you create high-quality content faster for multiple marketing channels.

The best AI video creators at a glance

Filmora Wondershare
Overall rating: 9.1/10
Ease of Use: 9.3/10
Integrations: 8.5/10
Functionality/Tools: 9.2/10
Pricing: 9.4/10
Starts at - $20/month.
Model - Pay per Month.

User-friendly interface with a gentle learning curve, allowing beginners to edit videos effortlessly

AI-powered features like Audio Stretch and Audio Denoise bring additional functionality

AI Features such as background remover, AI Portrait and Auto Captions will save valuable time

Instant Mode provides pre-designed templates for quick video creation

Comprehensive range of editing tools, both basic and advanced, catering to various editing needs

Advanced features such as Motion Tracking, Chroma Key, Keyframing, and Adjustment Layer are supported

Extensive library of effects, transitions, music, and titles, offering ample creative options

Advanced color grading tools to enhance the visual appeal and create a cinematic look

Access to a wide selection of royalty-free photos, videos, and music for convenience

Swift rendering time and efficient resource utilization for smooth editing performance

Stable and reliable performance, ensuring a seamless editing experience

Supports popular input and output formats, ensuring compatibility across various platforms


Limited mobile support, as Filmora cannot be used on mobile devices with a desktop subscription

Plugin support is restricted to Boris FX and NewBlue FX, limiting access to third-party tools and effects

Filmora Wondershare screenshot #1 Homepage

  • User-Friendly Interface: Filmora 12 has a clean and intuitive interface, making it easy for beginners to start editing videos quickly. It also provides flexibility for professionals, such as marketers, vloggers, filmmakers, and influencers, to customize the layout to suit their preferences.
  • AI Audio Stretch and Denoise: Save time and enhance audio quality with Filmora 12’s AI-powered audio tools. Stretch audio seamlessly to match video length and reduce background noise and reverberation for clearer audio.
  • AI Smart Cutout: Remove backgrounds, people, and objects effortlessly using Filmora 12’s AI Smart Cutout.
  • Draw Mask: Unleash your creativity with the new Draw Mask feature in Filmora 12. Create free-form shapes with the pen tool, achieve precise cutouts, and adjust blur strength and opacity for a natural look.
  • Mask and Blend: Mix multiple video clips with the Mask and Blend feature. Use various blending techniques like overlay, soft light, and linear dodge to reveal and hide specific parts of the scene. Choose the shape, size, and opacity of the layer for a unique blend. Select from 18 blending modes to create stylish and magical scenes easily.
  • Motion Tracking: Track the movement of objects or people in your videos with Motion Tracking. Simply add the video clip, select the starting point of the movement, and let the software analyze the entire video.
  • Text and Titles: Enhance your videos with a wide selection of titles, fonts, and title options. Add plain text, opening titles, subtitles, WordArt, custom Subscribe buttons, and end credits to make your video stand out.
  • Transitions and Effects: Access an extensive library of transitions and effects to add flair to your videos. Choose from fade, warp zoom, beam transition, flash, cinematic effects, and more.
  • Chroma Key (Green Screen): Easily remove green backgrounds using the built-in Chroma Key feature. Replace the background with any desired image or video and add effects to create a unique look suitable for social media platforms.
  • Color Grading: Achieve a cinematic look with Filmora 12’s advanced color-tuning tool. Adjust temperature, tint, lights, vignette, 3D Luts, and more.
  • Plug-in Support: Filmora 12 supports third-party plugins from renowned developers like Boris FX and NewBlue FX.
  • Free Stock Media: Enjoy access to free stock media from popular sources like Pexels, Pixabay, Unsplash, and GIPHY.
  • Multi-Platform Support: Edit videos seamlessly on your desktop, iPad, or smartphone with Filmora 12. Switch between devices effortlessly and access your projects anywhere with the Filmora Workspace cloud service.
  • Video Review and Collaboration: Simplify collaboration by sharing projects, adding time-coded comments, and gathering feedback through the Filmora Workspace cloud service.
  • Enhanced Keyframing: Create captivating animations and effects with precision using Filmora 12’s improved keyframe functionality. Set start and end points effortlessly and customize controls for specific scenes, unleashing your creativity.
  • Adjustment Layer: Filmora 12 introduces the adjustment layer feature, allowing you to apply changes to an entire video. Make color corrections or adjustments without permanently altering the original footage.
Overall rating: 8.525/10
Ease of Use: 9.1/10
Integrations: 7.8/10
Functionality/Tools: 8.7/10
Pricing: 8.5/10
Starts at - $15/month.
Model - Pay per Month.

Easy to use interface and simple layout

Large range of templates to choose from for drag and drop video creation

Great for product ads and social media content

Offers a 7-day money back guarantee

Offers text to speech automated voice over


Text-to-video AI function can be quite random and requires a lot of manual editing

Business plan only allow usage of 10 InStock Videos

No automatic caption or subtitles feature for video editing

InVideo screenshot #1 Create new video

  • AI Powered Text to Video Creation
  • Multi-layered Editing: InVideo allows you to work with multiple layers of video, enabling you to create complex compositions.
  • Attractive Templates: The software provides a large selection of attractive templates that can be customized according to your needs.
  • Export Options: With the paid plans, you can export your videos without watermarks and in HD quality.
  • Stock Media Libraries: The Business and Unlimited plans grant access to stock photo and stock video libraries.
  • Collaborative Features: InVideo is designed to facilitate online collaboration, allowing multiple team members to work on the same project.
  • User-Friendly Interface: The interface is clean, well-organized, and easy to understand.
  • Drag-and-Drop Editing: Video editing in InVideo involves a simple drag-and-drop process, making it intuitive and user-friendly.
Overall rating: 9.1/10
Ease of Use: 9.6/10
Integrations: 8.5/10
Functionality/Tools: 9.2/10
Pricing: 9.1/10
Starts at - $19/month.
Model - Pay per User/Videos.

Really simple to use and intuitive Video Editing, no technical skills required

Subtitles done by AI, extremely accurate and well timed

Massive time saver

Trial gives good try out of the tool

Great libraries


Support is not very responsive

Some features, doesn't have consistency

Voice to text could be improved

Rendering is quite slow

Pictory.AI screenshot #1 Pictory.AI Functions

Main Benefits of Pictory.AI

  • Saves Time and Effort: Pictory.AI can significantly reduce the time and effort required to create high-quality video content. With its AI-powered features, you can quickly and easily convert text-based content into engaging videos without the need for extensive editing skills or equipment.
  • Increases Engagement: Video content is more engaging and shareable than other forms of content. By using Pictory.AI to create visually stunning videos, you can increase engagement with your audience and keep them interested in your message.
  • Improves Reach: Video content can help you reach a wider audience on social media platforms and other online channels. By using Pictory.AI to create high-quality videos, you can increase your brand’s visibility and attract more viewers to your content.
  • Enhances Brand Image: By creating polished, professional-looking videos with Pictory.AI, you can enhance your brand’s image and reputation. Videos are an effective way to showcase your brand’s personality and values, and can help you establish a stronger connection with your audience.
  • Cost-Effective: Pictory.AI’s affordable pricing plans make it an accessible tool for businesses and individuals looking to create high-quality video content on a budget. By using Pictory.AI, you can save money on expensive video production equipment and services.
Overall rating: 8.8/10
Ease of Use: 10.0/10
Integrations: 9.0/10
Functionality/Tools: 7.2/10
Pricing: 9.0/10
Starts at - $29/month.
Model - Pay Per Video Time.

They have variety of Avatars that can be used for videos

Multi-language voices which sound really good

Very intuitive User Experience

Extremely easy to add voice over

Great video templates

The finished videos look extremely professional


Personal plans have 10min per video limitation

Might lack uniqueness aspect if used for marketing.

Synthesia screenshot #1 Mutli language support

Synthesia screenshot #2 Variety of avatars

Best features of Synthesia

  • Has 90+ AI avatars which are easily can be used in your videos, just copy in the text and it will be clearly presented by Virtual avatar.
  • 120+ Languages and Voices, as well as variety of tone options, like friendly, excited, serious.
  • Custom background and templates, create profesional looking videos within minutes.
  • Integrations with: PowerPoint, Monday, Kickstarter, Shutterstock, Hubspot, WordPress, YouTube, Shopify.
Lumen5 AI Video Generator
Overall rating: 8.5/10
Ease of Use: 9/10
Integrations: 8/10
Functionality/Tools: 8/10
Pricing: 9/10
Starts at - $19/month.
Model - Pay per Month.

Lumen5 is incredibly easy to use, with an intuitive drag-and-drop interface that requires no prior video editing experience.

The AI-powered tools and customizable templates allow users to create high-quality videos quickly and easily.

The automatic video cropping and sizing features make it easy to optimize videos for different social media platforms and devices.

The ability to upload custom images, video clips, and audio tracks provides users with even more creative control and flexibility.


The free version of this AI Video Generator is limited, with watermarked videos and fewer customization options.

While the AI-powered tools are impressive, they can produce inconsistent results when dealing with complex text.

Lumen5 AI Video Generator screenshot #1 Blog to Video Page

  • It uses AI to generate videos from text-based content, including blog posts, articles, and social media posts. This allows users to quickly and easily turn their written content into engaging video content.
  • The tool offers a range of customizable templates, including text animations, background music, and a variety of fonts and colors, giving users the ability to create unique and visually appealing videos.
  • This AI Video generator also include video cropping and sizing, ensuring that videos are optimized for different social media platforms and devices.
  • Users can also upload their own images, video clips, and audio tracks to use in their videos, providing even more flexibility and customization options.

What’s the best AI video maker?

AI Video creators 2023

If you’re looking to streamline your content creation process, AI video creators are the way to go. Don’t be intimidated by the technology, as these tools will save you time and increase the quality of your final product. The AI video creators featured on this list offer free plans or trials for you to test out before committing. So take some time to explore which one aligns with your team’s needs and start creating high-quality videos today.

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Business, Marketing & Tech Eimantas Kazėnas - Business, Marketing & Tech
Eimantas Kazėnas is a tech-savvy entrepreneur and author with a knack for web development, boasting 15 years of hands-on experience. Having founded multiple online businesses and a thriving marketing agency, he's well-versed in the latest in web technologies, marketing, and AI tools. Eimantas is passionate about helping fellow entrepreneurs make the most of modern AI tools to utilize modern tools to amplify efficiency, achieve more, and embark on a transformative journey towards a richer, more fulfilling life. Through Techpilot, he shares his insights and offers a helping hand in navigating the ever-evolving digital landscape.