Powerful AI video editing and creation features – Enhance creativity, productivity and profitability

In recent years, artificial intelligence has become an essential tool in the media industry, offering unprecedented speed, efficiency, and cost savings to businesses and individuals alike. In this article, we will explore the basics of AI video editing software, the latest AI video generation tools, and the benefits and applications of this technology in various Powerful AI video editing and creation features – Enhance creativity, productivity and profitability
Post Was Updated: May 31, 2023

In recent years, artificial intelligence has become an essential tool in the media industry, offering unprecedented speed, efficiency, and cost savings to businesses and individuals alike. In this article, we will explore the basics of AI video editing software, the latest AI video generation tools, and the benefits and applications of this technology in various video related industries.

Moreover, any business could benefit from video marketing which has a considerably higher conversion rate than images or text. Now, artificial intelligence has made the access to high quality videos easier and cheaper than ever before.

The Basics of AI Video Editing & Creation

AI refers to the development of computer systems that can perform tasks that would typically require human intelligence. In the context of video editing, we are talking about visual perception, speech recognition, and decision-making, which can be implemented to automate repetitive tasks, such as scene detection, color correction, image stabilization or generating videos from text.

One of the primary techniques used in AI video editing is image recognition, which involves training algorithms to identify objects, people, and scenes within a video. AI can also use speech recognition to transcribe spoken words and natural language processing (NLP) to identify and understand the meaning of words and phrases. Very helpful for accurate captions and text to video creation.

Pro tip: Leverage the power of artificial intelligence to save time, improve productivity and accuracy while lowering costs. 

How can I leverage AI to create stunning, yet useful videos?

  • Generating videos from text: AI can convert text into videos by using natural language processing (NLP) to analyze the text and generate voiceovers, animations, images, and music that match the content. For example, Pictory and Lumen5 are 2 of the most popular AI video generator platforms that allow you to create videos from text in minutes. Besides the features of creating videos in minutes with stock, copyright free videos based on its range of templates, it offers flexibility for editing transitions, text, music, color grading and more. 
  • Adding realistic AI presenters: AI can create realistic human-like avatars that can act as presenters or actors in your videos. These avatars are generated by artificial neural networks that learn from real human faces and voices. You can choose from a variety of AI presenters or even create your own custom avatar. For example, Synthesia has over 85 AI presenters that speak 120 languages, that you can use in your videos. This technology is a powerful tool for creating personalized sales or explaining videos and tutorials without the need of expensive software, equipment or experience in acting. 
  • Enhancing video quality: AI can improve the quality of your videos by using computer vision and deep learning algorithms to analyze the video and enhance its resolution, color, contrast, brightness, stabilization, noise reduction, and more. For example, Filmora Wondershare is a video editing software that has been around for a long time, yet the latest version has included its own AI video editing features to increase productivity and streamline the process. 
  • Audio-to-Text Transcription. AI technology can also be used to transcribe audio to text, making it easier to add captions or subtitles to video content. This tedious task would take video creators hours of work or would require expensive expertise to complete. Examples of tools that use AI technology for audio-to-text transcription include Otter.ai and Temi. The benefits of using AI technology for audio-to-text transcription in video editing include improved accessibility for hearing-impaired audiences, increased searchability of video content, and the ability to easily translate video content to other languages.
  • Deep fake technology is a type of AI software that can create realistic and convincing fake videos, audio, and text by manipulating or replacing the face, voice, or words of a person.  While deep fake technology can be used for malicious purposes such as spreading misinformation, propaganda, or harassment, it can also have positive applications in various fields such as entertainment, education, health, and social justice. An excellent example of the positive usage of deep fakes is a video that was created to launch a petition to end malaria. The video, created by the Malaria Must Die campaign, features legendary soccer player David Beckham appearing to speak in nine different languages. One of the most popular AI video generator using the deep fake technology is FakeYou.

Applications of AI Video Editing and Creation in Business

The applications of AI video editing and creation in business are vast, including marketing and advertising, training and education, as well as entertainment. The only limitation is your imagination: If you can imagine it, you can make it happen! 

In marketing and advertising, AI video generators are used to create personalized video content that resonates with specific audiences, improving engagement and conversion rates. This process can be fully automated with the use of AI in data collection, personalization and tracking social media sentiments, as well as users behavior.

In training and education, AI video creation tools can create interactive and engaging content that improves learning outcomes and retention. Using AI Avatars to create training videos from text guides and distribute them quicker across organizations are quickly replacing in person training. 

Entertainment companies can also use AI to create new and exciting video content, such as virtual reality experiences, short form content or cartoons and animations for kids, without the need of large teams or expensive equipment and softwares. 

Pro tip: Use AI-generated video content to personalize your marketing campaigns and improve conversion rates.

Check some of the best AI Video editing software and AI Video generator tools:

Overall rating: 9.1/10
Ease of Use: 9.6/10
Integrations: 8.5/10
Functionality/Tools: 9.2/10
Pricing: 9.1/10
Starts at - $19/month.
Model - Pay per User/Videos.

Really simple to use and intuitive Video Editing, no technical skills required

Subtitles done by AI, extremely accurate and well timed

Massive time saver

Trial gives good try out of the tool

Great libraries


Support is not very responsive

Some features, doesn't have consistency

Voice to text could be improved

Rendering is quite slow

Pictory.AI screenshot #1 Pictory.AI Functions

Main Benefits of Pictory.AI

  • Saves Time and Effort: Pictory.AI can significantly reduce the time and effort required to create high-quality video content. With its AI-powered features, you can quickly and easily convert text-based content into engaging videos without the need for extensive editing skills or equipment.
  • Increases Engagement: Video content is more engaging and shareable than other forms of content. By using Pictory.AI to create visually stunning videos, you can increase engagement with your audience and keep them interested in your message.
  • Improves Reach: Video content can help you reach a wider audience on social media platforms and other online channels. By using Pictory.AI to create high-quality videos, you can increase your brand’s visibility and attract more viewers to your content.
  • Enhances Brand Image: By creating polished, professional-looking videos with Pictory.AI, you can enhance your brand’s image and reputation. Videos are an effective way to showcase your brand’s personality and values, and can help you establish a stronger connection with your audience.
  • Cost-Effective: Pictory.AI’s affordable pricing plans make it an accessible tool for businesses and individuals looking to create high-quality video content on a budget. By using Pictory.AI, you can save money on expensive video production equipment and services.
Overall rating: 8.8/10
Ease of Use: 10.0/10
Integrations: 9.0/10
Functionality/Tools: 7.2/10
Pricing: 9.0/10
Starts at - $29/month.
Model - Pay Per Video Time.

They have variety of Avatars that can be used for videos

Multi-language voices which sound really good

Very intuitive User Experience

Extremely easy to add voice over

Great video templates

The finished videos look extremely professional


Personal plans have 10min per video limitation

Might lack uniqueness aspect if used for marketing.

Synthesia screenshot #1 Mutli language support

Synthesia screenshot #2 Variety of avatars

Best features of Synthesia

  • Has 90+ AI avatars which are easily can be used in your videos, just copy in the text and it will be clearly presented by Virtual avatar.
  • 120+ Languages and Voices, as well as variety of tone options, like friendly, excited, serious.
  • Custom background and templates, create profesional looking videos within minutes.
  • Integrations with: PowerPoint, Monday, Kickstarter, Shutterstock, Hubspot, WordPress, YouTube, Shopify.
Overall rating: 8.5/10
Ease of Use: 8/10
Integrations: 8/10
Functionality/Tools: 9/10
Pricing: 9/10
Starts at - $7/month.
Model - Pay per Month.

The wide range of available voices allows for greater creativity and versatility in content creation.

The customization options make it easy to create natural-sounding voice output that fits the intended purpose.

The deep fake feature allows for a unique and entertaining way to create videos.


Concerns about the ethical implications of creating deep fake videos.

FakeYou screenshot #1 Fakeyou text to speech

  • Fakeyou offers a wide range of voices, including celebrities, politicians, and fictional characters.
  • The tool allows users to customize the pitch, speed, and tone of the generated voice to create a more natural-sounding output.
  • Users can also add background music or sound effects to their generated voice output.
  • The deep fake feature allows users to create videos with a character’s facial expressions synced to the generated voice output.
  • The tool offers a user-friendly interface and simple copy-and-paste functionality for easy usage.
Lumen5 AI Video Generator
Overall rating: 8.5/10
Ease of Use: 9/10
Integrations: 8/10
Functionality/Tools: 8/10
Pricing: 9/10
Starts at - $19/month.
Model - Pay per Month.

Lumen5 is incredibly easy to use, with an intuitive drag-and-drop interface that requires no prior video editing experience.

The AI-powered tools and customizable templates allow users to create high-quality videos quickly and easily.

The automatic video cropping and sizing features make it easy to optimize videos for different social media platforms and devices.

The ability to upload custom images, video clips, and audio tracks provides users with even more creative control and flexibility.


The free version of this AI Video Generator is limited, with watermarked videos and fewer customization options.

While the AI-powered tools are impressive, they can produce inconsistent results when dealing with complex text.

Lumen5 AI Video Generator screenshot #1 Blog to Video Page

  • It uses AI to generate videos from text-based content, including blog posts, articles, and social media posts. This allows users to quickly and easily turn their written content into engaging video content.
  • The tool offers a range of customizable templates, including text animations, background music, and a variety of fonts and colors, giving users the ability to create unique and visually appealing videos.
  • This AI Video generator also include video cropping and sizing, ensuring that videos are optimized for different social media platforms and devices.
  • Users can also upload their own images, video clips, and audio tracks to use in their videos, providing even more flexibility and customization options.

Advantages and disadvantages of AI technology in editing and video creation

  • Benefits
    • Saving time and money: You can create professional videos in minutes without hiring actors, equipment, studios, or editors. 
    • Personalization: You can create personalized videos for marketing campaigns which will increase your conversion rate and customer engagement
    • Accuracy: Artificial intelligence is getting stronger every day and the level of output quality improves exponentially. Better captions, better editing, better ROI.
    • Simplifying the process: You don’t need any editing skills or tools to use AI video creation & editing platforms. They have intuitive interfaces and helpful tutorials that guide you through the process. You can also access them from any browser and device.
  • Disadvantages
    • Losing control: You may not have full control over the quality and accuracy of the AI-generated videos. Sometimes, the AI may not understand the context or tone of your text and produce inappropriate or inaccurate results.
    • Ethics: You may also face ethical issues regarding the use of synthetic voices and faces that may not reflect the real identity or consent of the people they represent.
    • Lacking creativity: You may not be able to express your unique voice and style in the AI-generated videos. Sometimes, the AI may produce generic or repetitive results that may not capture your audience’s interest or emotions.
    • Deep Fake: This technology comes with a large range of benefits, as well as disadvantages and ethical risks derived from being used by “bad actors” to propagate fake news, propaganda, or NSFW materials using identities stolen from real people. 

To sum it all up, the integration of artificial intelligence in video editing and creation has immense potential to revolutionize the way we approach visual storytelling. From automating mundane tasks to creating entirely new and immersive experiences, AI technology can help content creators elevate their craft to new heights.

While there may be some concerns about the ethical implications of using AI in media production, it is clear that the benefits of this technology cannot be ignored. As AI continues to advance and become more accessible, we can only imagine the endless possibilities it will unlock for the world of video production. It’s an exciting time to be a part of this rapidly evolving field, and the future looks bright for those who embrace the power of AI in their creative endeavors.

Learn more about how technology has changed the business landscapes in the age of Artificial intelligence and how you can stay ahead of the curve by using AI in MarketingSocial media and Automating your Marketing processes to save time and resources. Follow our blog and LinkedIn Page for the latest AI Trends that surely will change the future as we see it today.

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