Hootsuite Review: Pricing & Plans 2026

Hootsuite is a social media management platform with scheduling, inbox, listening and Wisdom AI. Plans start at $99 per user a month, billed annually.

Quick answer: Hootsuite is a social media management suite for planning posts, answering messages, listening and reporting from one dashboard. There is no free plan, only a free 14-day trial. Standard is $99, Professional $199 and Advanced $399 per user a month, billed annually. Enterprise is custom. Prices checked on hootsuite.com/plans on November 8, 2026.

What Hootsuite does

• Perch (planning and publishing): one calendar for all networks, best-time-to-post suggestions, bulk scheduling and AI post and image generation.
• Nest (inbox and customer care): DMs and comments in one inbox, saved and suggested replies, message routing and assignments.
• Lumen (listening and insights): trend tracking, competitor monitoring and sentiment analysis.
• Wisdom AI: Hootsuite’s AI teammate that drafts, recommends and analyses, included in every plan.
• MCP connectors: manage Hootsuite workflows from ChatGPT, Claude, Copilot and Gemini.
• Integrations: 100+ apps in the Hootsuite app directory.

Hootsuite Pricing (2026)

Plan	Price (billed annually)	Social accounts	Highlights
Standard	$99 per user / month	Up to 10	Unlimited scheduling, AI posts and images, one inbox, brand and competitor monitoring
Professional	$199 per user / month	Unlimited	Inbox automation and workflows, 90-day trend forecasts, custom reports
Advanced	$399 per user / month	Unlimited	Team approvals, auto-routing messages, team performance reporting
Enterprise	Custom quote	Unlimited	Advanced analytics and listening, SSO, custom compliance

Is Hootsuite free? No. Hootsuite has no free plan. You get 14 days free on a paid plan, and billing starts automatically unless you cancel before the trial ends. On November 8, 2026 the site also ran a fall sale banner offering 50% off Standard, so check the checkout price before you buy.

For the writing side of social, an AI copywriter like Copy.ai can draft captions before they go into Hootsuite’s calendar. Video-first teams should look at YouTube-to-Shorts AI tools, and our free AI tools hub covers cheaper helpers.

Who Hootsuite is for

Brands, agencies and in-house social teams managing several networks who need scheduling, a shared inbox and reporting in one place. Solo creators with two or three accounts will usually find $99 a month hard to justify.

Limitations

• No free plan: only a 14-day trial with posting limits.
• Per-user pricing adds up: each seat is billed separately.
• Standard caps accounts at 10: unlimited accounts start at Professional ($199).
• Annual billing shown: the plans page lists annual prices only.

Hootsuite remains one of the most complete social media management suites, and Wisdom AI is now built into every plan.

It is priced for teams, not hobbyists. Run the 14-day trial on your real accounts, and only move to Professional when you need more than 10 profiles or inbox automation.